Before you run advertising campaigns, you need to know exactly what you want. Think about the business goals you want to achieve: increase sales, brand awareness or shopping. Set realistic goals that you can achieve and measure.
Many publishers are often passionate about running a campaign and forget to follow the metrics. You need to understand the indicators to track, because the main task is to make a profit.
For example, we know that approve 50%, pay $ 31 - average value of $ 16.