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What not to do on Facebook: the publisher's big mistake (Part 2)

affi-asia28-02-2020, 18:42
What not to do on Facebook: the publisher's big mistake (Part 2)

1. Advertising has no strategy or goal

Before you run advertising campaigns, you need to know exactly what you want. Think about the business goals you want to achieve: increase sales, brand awareness or shopping. Set realistic goals that you can achieve and measure.

Facebook offers many advertising goals that you can use. They are important because your advertising results depend on them.

2. Select the wrong image

Viewers pay attention to the image much earlier than the text. Therefore, when displaying ads, check some ads with different images to see which ads are most effective.

3. Skip Facebook Pixel settings

Facebook Pixel - this is the code installed on your website to track website visitors. When visitors return to Facebook, you can target them, which increases the likelihood of conversions. Without Facebook pixels, you can't redirect customers and this is an important part of digital advertising. Customers often think before buying. Without Facebook pixels, you can't redirect customers and this is an important part of digital advertising. 

4. Select objects that are too narrow

You need a target audience, but you need to make sure that the target audience is not too narrow. Because if it is too small, the system will not be able to have enough data and the advertising will not be effective. The system needs at least 50 conversions to optimize your ad exposure.

In addition, placing the audience too narrow can lead to disastrous results: Facebook will not show your ad so as not to increase costs.

5. You wait more than you can get

Facebook is an inexpensive option to increase interest in your business. But this does not mean that you can significantly reduce the advertising budget and expect similar great results. If you want to increase the number of conversions, you need to cost. If you decide to invest in low-cost advertising, boring ads, disgusting websites and below-average products, don't wait for thousands of clicks.

6. Advertising bad websites

If the site is not working well, increasing the advertising costs will not improve the situation. You should fix your website first, then use ads to drive customers there.

Setting up ads on Facebook is easy. But by avoiding the main issues we have written, you can create more effective ads to increase traffic to your website, increase conversions and ultimately lead to more satisfied customers.


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